Shukran by Landmark Group
Shukran is the loyalty programme of Landmark Group, the retailer behind Centrepoint, Max, Home Centre, Splash, Babyshop, Lifestyle, Shoemart and Emax. Members earn Shukrans at the till, and the ADCB Shukran Credit Card earns them on card spend too, at its highest rate inside Landmark's own stores.
How Shukran works
Shukrans are Landmark Group's points currency, spent back at the group's brands at one flat rate. ADCB quotes the card's earn as a percentage of spend: 10% back as Shukrans at Landmark Group brands, 1.5% back as Shukrans on other eligible retail spend, and 0.5% on fuel, education, government, real estate, telecom, charity, transport, supermarkets, auto dealers and insurance.
Spend outside Landmark still earns Shukrans, but they can only be used at Landmark stores. The card suits a household that already shops there.
The Shukran card ladder
A side-by-side snapshot of annual fees, salary requirements, and standout benefits.
| Card | Annual fee | Min. salary | Why it stands out |
|---|---|---|---|
 | AED 262.50 | AED 5,000 | 10% back as Shukrans at Centrepoint, Splash, Max, Babyshop, Lifestyle, Home Centre and the other Landmark brands, 1.5% on other eligible spend |
| Card | Annual fee | Min. salary | Why it stands out |
|---|---|---|---|
| AED 262.50 | AED 5,000 | 10% back as Shukrans at Centrepoint, Splash, Max, Babyshop, Lifestyle, Home Centre and the other Landmark brands, 1.5% on other eligible spend |
Ways to transfer into Shukran
Reviewed routes are grouped by what actually happens: converting another rewards currency or moving an existing balance between linked loyalty accounts.
Convert rewards into Shukran
Bank and partner rewards become a different currency. The final rate combines every reviewed step in the route.
| Rewards route | Transfer type | Final rate |
|---|---|---|
| FAB Rewards | Points conversionDirect | 14 points → 1 Shukran |
| Rewards route | Transfer type | Final rate |
|---|---|---|
| FAB Rewards | Points conversionDirect | 14 points → 1 Shukran |
What your Shukran balance is worth
What your points are worth
Program
Shukran Rewards
2,500AED
50,000 points via Landmark Group stores
Redeem Shukrans at Landmark Group brands (Centrepoint, Max, Home Centre, Splash, Babyshop, Lifestyle and more) — 20 Shukrans = AED 1.
Based on the issuer’s published redemption rate; catalogue pricing and availability can still vary.
Redeem Shukrans against purchases at Landmark Group brands. Shukrans cannot be moved out to another programme, so a Shukran is worth the same wherever you use it inside the group. New ADCB Shukran cardholders are fast-tracked to Shukran Platinum tier membership.
Why Shukran cards are worth it
1.
Earn where you already shop
The card pays 10% back as Shukrans across Landmark's brands, from children's clothing at Babyshop to furniture at Home Centre, so one card covers a family's whole Landmark basket.
2.
Spend it at the same stores
Shukrans convert at one flat rate against Landmark purchases. There is no premium redemption to chase, so the earn rate is the value.
3.
A second card, not an everyday one
Supermarkets and fuel earn 0.5%, and the points only spend at Landmark. Pair it with a general cashback card for the rest of the month.
Shukran credit cards
ABU DHABI COMMERCIAL BANK (ADCB)
ADCB Shukran Credit Card
- Salary: AED 5,000+
- No Annual Fee for the first year
- Welcome Bonus: up to AED 1,200
- 10% back as Shukrans on spends at Shukran brands
- Up to 1.5% back as Shukrans on all other spends
Shukran by Landmark Group — FAQ
Get answers to common questions about credit cards, applications, and managing your finances in the UAE